![]() ![]() It encourages using safer materials, conserving energy and water, and creating closed-loop systems where waste is eliminated. It was first introduced in William McDonough and Michael Braungart’s 2002 book, “ Cradle to Cradle: Remaking the Way We Make Things”. The Cradle to Cradle approach is a way of designing products that is good for both people and the environment. ![]() It takes a comprehensive and holistic approach to sustainability, considering not only environmental factors but also social and economic elements. ![]() ![]() The Cradle to Cradle certification helps ensure products are safe, circular, and responsibly made. What is the Cradle to Cradle certification?Ĭradle to Cradle is a global system of scoring brands for their commitment to the circular economy–the reduction of waste and hazardous chemicals, more efficient uses of resources and the reuse of materials, energy efficiency, and social responsibility. Keep reading to learn more about the Cradle to Cradle certification and why it’s important. Based on William McDonough and Michael Braungart’s Cradle to Cradle approach, the Cradle to Cradle certification is a rigorous, third-party program that evaluates and recognises products for their environmental and social impacts. ![]()
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